You want to win in November; we want you to win in November. You have events to make public, we want to spread the word.
Now here’s where it gets problematical, I’m trolling your candidate web sites looking for any information on upcoming events I can add to a Google calendar that I’m putting in the right margin here at CATCOT, stuff that we can blog about, pass along via Twitter. Stuff like that.
Checking my “Countdown” gadget, there are 58 days to go till the November elections; not much time to get the word out, and plenty of time for things to go wrong. Everybody at this point should have an Events tab or link on their campaign page someplace prominent where it can be easily seen.
Think this isn’t a “real” problem? Actually, it really is a problem when people who want to volunteer to help in your campaigns have no clue when events are going down. Co-blogger Tish recently wanted to help one of her local candidates and found she was getting last-minute emails (literally-panicked emails) asking for help rounding up precinct walkers. Not on any schedules that I can find anywhere, with a bit of scheduling and publishing that schedule, you make life easier for those of us who want you to win.
No excuse for a campaign manager to not have a Twitter account set up by now, people on both sides of the aisle follow those accounts, but the ones on the right side of the isle need to know what’s going on so we can spread the word to our non-Twitterer friends.
Facebook is another useful tool to connect with your potential future constituents. Facebook has built in Events scheduling features for listing events and collecting those all-important RSVPs for planning purposes, most campaigns are already on there, just need to get down and use the tools.
Yeah, there’s a huge tendency for campaigns to want to just get us on your list and send out info by the billions of bits, but some of us are swamped with email as it is, so one stop shopping is necessary.
I know, Google is the evil, but there’s a good calendar there that allows you to add events, list them in an RSS feed, and lets people copy events to their own calendar. If your site allows iFrames you can post the entire month’s events in one month view, and also copy all your events to our own calendars with one click. John Colbert’s campaign has a good example here.
Hey, who am I to tell you how to run a campaign? I’m nobody who happens to know a lot of other nobodies who don’t really care to become somebody, but do want to save our country. We’re counting on you, and since you stepped up to the plate to take it upon yourselves to represent us in DC or Sacramento, and we’re here to help in any way we can.